The first print ad dates back to 1477. An announcement appeared on the door of a London church that a prayer book was on sale. After that, posters of various content and announcements began to be printed. The fashion for print advertising began to spread further, reaching France and Germany. In 1477, London-based printer William Caxton printed the first advertisement in English, a 3-by-5-inch sheet of paper selling a prayer book he had printed (Sivulka 1998). The flyer appears to have been spread from hand to hand and posted up like a poster.
Nowadays, there are many different types of advertising from television to adds on А4 display stand.
Information stands represent one of the classic methods of advertising with the help of special rack that originally presents information about new products, services, documentation, promotions, and company achievements. The information stand has not changed its main function for hundreds of years and we can say with absolute certainty that this advertising method has become an excellent example of the genius of a simple approach to presenting information.
Almost all companies and organizations have their own information stands or so-called advertising stands. With their help, it is easy to tell both about new services or products, and to show valuable information about the organization (school, ministry, medical institution, kindergarten). That is why such stands have become an essential attribute of any institution that wants to tell its visitors or potential clients information they must know when crossing the threshold.
Do you want to buy stands, but don't know where to place them? Professionals point out that the best place to set up an information stand is the one closest to the entrance.Image by randomwinner from Pixabay